I recently received an email from The Beatles. (Not a personal one) and something struck me as funny….
LOVE Media Player for Your Site
To coincide with the release of “LOVE”, we have launched a viral mini-media player that you can embed into your web, myspace and bebo pages…
It is one thing to consider videos and things passed around the internet as Viral Marketing. However it is another for marketing material to refer to something that they are offering as viral. Doesn’t have the same ring to it, and it shows their hand a bit. “Here you do the work for us.”
Long Live the Beatles